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After Citicorp acquired The Travelers Group, they divided Travelers into two entities. One part held the Property and Casualty business, while the other held Life & Annuity. We supported the latter by developing education and sales campaigns for annuity investments and related products.

Principal Guarantee

Annuities can be difficult to comprehend, but the benefits are straightforward. The design of the Principal Guarantee campaign made it easy to understand those benefits.